Minorities to Entrepreneurial Majorities According to an Intuit report for 2020, the minorities in America will collectively become the majority of the population in the four largest states: California, New York, Texas, and Florida. They will comprise 40% of the national population with Hispanics being 20%. Many minority groups have segments that struggle with financial stability. The opportunities that business ownership provides can help increase family income levels. (see April 28, 2015 Business Corner titled
Female Business Owners are Primed to Take Over the World Rolling back the calendar to 1948, only one-third of American women worked outside the home compared to 87% of men. As the decades rolled by, the gap has steadily narrowed as men’s employment rates declined and laboring women increased. Back in August, 2014, men had dropped to 70% and women have raised to 57%. When it comes to education, women now dominate American college enrollment.
Learn how to get your target market to follow you on Twitter, for free! Question: “How can I build up Twitter followers that are from my target audience instead of just random people? And how can I do this for free?” Answer: Assuming you clearly know the characteristics of your target audience, a smart and FREE way to build followers from that audience is to think about the leaders and businesses for which that target audience is connected. These
Hotels do it. Airlines do it. Cruise lines do it. After they sell everything they can at regular or slightly discounted prices, they often find that they have a lot of empty rooms, seat, cabins. They know exactly what the cost of these spots are and they lose opportunity revenue if they do not sell them. For example, if a cruise ship can break even on food, housekeeping, and wear-and-tear, by renting an interior cabin