According to an Intuit report for 2020, the minorities in America will collectively become the majority of the population in the four largest states: California, New York, Texas, and Florida. They will comprise 40% of the national population with Hispanics being 20%.

Many minority groups have segments that struggle with financial stability. The opportunities that business ownership provides can help increase family income levels. (see April 28, 2015 Business Corner titled “Why You Should Start Your Own Small Business”)

The growth of minorities also presents some very interesting side effects on society. As these groups grow, their culture becomes more mainstream and less “ethnic.” The cultural infusion that will blend cultural tastes from around the world into the local economy, will provide a huge opportunity for entrepreneurs that position themselves to serve the changing preferences. This infusion will affect music, food, products, entertainment, and even the workforce.

There will be conflict as some cultural differences receive resistance, but the influence will be undeniable and the foreign tastes will infuse with local tastes as consumers start demanding them at a growing pace. The demand will not be for the strong foreign flavor in itself, but for the locally-infused version of that product or service.

Internet and Cloud services will accelerate the cultural infusion as easy access to products and services are readily available worldwide. This global cultural infusion will spur innovation and international sales.

Observant entrepreneurs who sense trends and influences can position themselves to capitalize on the cultural fusion opportunities. With excellent marketing techniques, many will be able to influence the trends.

I hope you found this article to be helpful. If you have questions or suggested topics you’d like to see in this column, please contact me.

Copyright © 2015, R. Scott Alvord

#minorities #entrepreneur #EntrepreneurialMajorities #CulturalInfusion #ScottAlvord #HireSelf #ADC

The post Minorities to Entrepreneurial Majorities first appeared on Fire Your Job, Hire Yourself.

Rolling back the calendar to 1948, only one-third of American women worked outside the home compared to 87% of men. As the decades rolled by, the gap has steadily narrowed as men’s employment rates declined and laboring women increased. Back in August, 2014, men had dropped to 70% and women have raised to 57%.

When it comes to education, women now dominate American college enrollment. For younger workers ages eighteen to thirty-three, women are much more likely to have a bachelor’s degree than men are. They also receive 50% more masters degrees.

The fast growth in female employment and education is over. Growth still exists but the trends have slowed considerably. There is some great news, however. The next huge opportunity for massive growth is female entrepreneurship!

Women are currently underrepresented in high-growth entrepreneurship. Even though women own about one-third of all businesses, they only own 16% of businesses that employ others. When it comes to high-growth companies, female founders usually account for less than 10% in any given business segment.

When you put the puzzle pieces together, the growing strength of working women and the glut of highly-educated women, it seems clear that the future growth of entrepreneurship is in the hands of women.

Recent studies suggest that women entrepreneurs are making gains in fields previously dominated by men, but there is still a significant gap in fields such as information technology, manufacturing, construction, and transportation. These gaps are important to understand because these industries provide fertile ground for both revenue generation and employment opportunities.

This gap has sparked many federal, state, and local programs that target women who are primed to launch their own businesses or to boost their existing businesses into higher growth. Why is the government so interested in the huge potential growth of female-owned businesses? Because it is a great way to boost our local and regional economies!

Studies have shown that female potential business owners struggle in two key areas. The first is that they lack mentors and advisers to help guide and motivate them into successful business ownership. The second is that they struggle more than males in obtaining outside funding sources. Both of these situations are fixable, especially if we encourage governments at all levels to join with the business community to help fill these gaps. It will pay off for our communities!

In the meantime, if you’d like a free (really) eBook on How to Fund Your Business, you can get your copy at www.HireSelf.com/free-chapter And yes, it has lots of ideas, regardless whether you are a male or female!

I hope you found this article interesting and helpful. If you have questions or suggested topics you’d like to see in this column, please contact me at Author@HireSelf.com

#FireYourJob #HireSelf #FemaleBusinessOwner #ADC #StartYourOwnBusiness

Copyright © 2015, R. Scott Alvord

The post Female Business Owners are Primed to Take Over the World first appeared on Fire Your Job, Hire Yourself.