SWOT Analysis (Honesty is the Best Policy)
“It’s a puzzling thing. The truth knocks on the door and you say, ‘Go away, I’m looking for the truth.’ And so it goes away. Puzzling.” – Robert M. Pirsig
This page will eventually contain additional detail not covered in the book. This will include examples of how the book’s case studies have created their SWOT analysis formas. It will also contain at least one downloadable SWOT Analysis form to help you get a jump start on your own analysis.