Embrace the Pokémon Go Craze! It’s Still Great for Business! “Sometimes what you want is right in front of you. All you have to do is open your eyes and see it.” – Meg Cabot During the nicer weather, have you noticed dozens or hundreds of people outside your business, all looking down at their smartphones, smiling, and enjoying something? They aren’t your customers, they are clogging up the sidewalk, and you are tempted to
Does Your Business Understand Baby Boomers? “Baby boomer” is a term used to describe the generation of Americans born from 1946 through 1964. That means these folks are now somewhere roughly between the ages of 53 and 71. I’m the youngest baby in that generation and I can attest that my older, generational siblings are a very large, wealthy, and powerful group. The boomers are also a goldmine for businesses if the business owners purposefully
Kill the Squirrel Syndrome with the Pomodoro Technique Yeah, I’ll admit it. So should you. As part of my recovery process, I have to admit something. I have experienced occasional symptoms that seem to point to a disorder known as Squirrel Syndrome. I am not alone in my plight. In all honesty, it should be called, the “SQUIRREL! Syndrome.” Not familiar with that term? How about the Shiny Object Syndrome? Or maybe the “I Need
Groupon Lost to LivingSocial this Year Up until now, it seemed that both would bend over backwards to get my restaurant on their list. They were heavy competitors and I knew it. I also made sure they knew they were competing with each other. It came down to relationship. Unfortunately, one awesome sales rep played games this year when he was always very helpful in the past. The other was a partner trying to help
Minorities to Entrepreneurial Majorities According to an Intuit report for 2020, the minorities in America will collectively become the majority of the population in the four largest states: California, New York, Texas, and Florida. They will comprise 40% of the national population with Hispanics being 20%. Many minority groups have segments that struggle with financial stability. The opportunities that business ownership provides can help increase family income levels. (see April 28, 2015 Business Corner titled
Female Business Owners are Primed to Take Over the World Rolling back the calendar to 1948, only one-third of American women worked outside the home compared to 87% of men. As the decades rolled by, the gap has steadily narrowed as men’s employment rates declined and laboring women increased. Back in August, 2014, men had dropped to 70% and women have raised to 57%. When it comes to education, women now dominate American college enrollment.
Disneyland (including all Disney resort properties) is one of the most popular vacation places on earth, but more people around the world go to Sumday Isle on a regular basis than Disneyland. Sumday Isle is, in fact, overpopulated because so many people go there or live there. Even though it is visited by people from all over the world, if you are reading this now, you can probably speak the language. When you visit this place, you’ll
That’s right, McDonald’s has a grammatical error in its Mission Statement! I discovered this while researching mission statements and vision statements for my upcoming book, Fire Your Job, Hire Yourself. I couldn’t believe my own eyes and I had to read and re-read it several times to convince myself that I wasn’t just missing some obscure English language rule. If I am indeed missing some obscure rule, I’m guessing that the vast majority of McDonald’s targeted
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5 Tips to Get Your Bills Paid on Time Busy owners tend to focus on the fire at hand, and often set aside mundane tasks such as paying bills on time. Here are five great tips for helping you get those bills paid on time, assuming you have the funds to do so: 1. Online Bill Pay Many banks offer an online EFT (Electronic Funds Transfer) service that allows you to set up one-time or