Baby Boomer Entrepreneurs
This information came partially from the chapter, Are You Ready for This? (You Can Be a Business Owner), in the book, Hire Your Job, Fire Yourself. Here you’ll find a brief recap of the material in that section of the chapter, some additional information, and some valuable resources to help you reach the largest generation in the United States, the Baby Boomers!
Why the Baby Boomers are a Powerful and Important Generation
Baby boomer is a term used to describe the generation of Americans born from 1946 through 1964. This is a very large generation that was 40% of the American population at one point. It is one of the fastest growing groups of entrepreneurs in the U.S. This group is not only very large with the older segment of the generation already past retirement age, but it is experienced. Many of these folks have already had lengthy careers and many have worked for established organizations.
Boomers are wealthy, which might be an understatement when taking the group as a whole. A common mistake is to think that most of these folks are retired. In fact, many are at the peak of their earning years and they have a lot of disposable income looking for a place to go. There are more millionaires than ever before, and most of those millionaires are in this generation.
Many don’t realize that boomers are the power generation at this moment in time. They literally control all other generations because they currently fill up most of the seats at powerful board tables. They sit in the government offices, with window views. They move armies, control banks, own most corporations, and control most of the stock around the world. They are the veterans of business experience.
“As the baby boomers like me are retiring and getting ready to retire, they will spend whatever it takes – and they’re the wealthiest generation in our country – to make themselves live an enjoyable life in their retirement years.” – David Rubenstein
Baby Boomer Resources
Here are some great resources and links that help prepare you for owning your own business:
- Advanced Development Concepts (founded and lead by a Baby Boomer) provides a variety of expert business consulting services, specializing in business startups, business process improvement, and generally helping businesses thrive.
- Here’s an interesting article about Baby Boomers, written by the book’s author.
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