Does Your Business Understand Baby Boomers?
Does Your Business Understand Baby Boomers? “Baby boomer” is a term used to describe the generation of Americans born from 1946 through 1964. That means these folks are now somewhere roughly between the ages of 53 and 71. I’m the youngest baby in that generation and I can attest that my older, generational siblings are a very large, wealthy, and powerful group. The boomers are also a goldmine for businesses if the business owners purposefully