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This book has not gone to press yet (see below).


Why is the Book Delayed?

This book was originally scheduled to be completed years go but the author has experienced some significant life changes that include preparing and selling his long-established restaurant, moving to a new home, writing two other small books that were taken from chapters of this book, and running and winning two campaigns for elected office.

The good news is that as of 2022, there are only two chapters left to complete and the author has almost completed one of those (Target Avatar Marketing, a topic he teaches in a university and in business presentations). The last chapter to be written is about how to create and use financial reports. He has also spent the last few years refreshing many of the already-written chapters with newer references and data. Although the book has not been fully edited or formatted yet, it will likely be around 800 pages, which is significant. Editing the complete work will be a massive undertaking.

This is a HUGE project and while it’s not my top priority, I do work on it at least monthly. When it is finished, it will be worth the wait.” –Scott Alvord